By Joanna Ingram

About This Session:

Are you a spiritually-aware coach or healer who's done the inner work but still finds yourself hiding your gifts or struggling to attract clients who truly value your transformative work?

This session is for conscious women who know they have profound gifts to share but struggle to express their authentic voice in their message and marketing.

You'll discover:

💎 Why your spiritual gifts are actually your greatest marketing advantage.

💎 How your creative fire and unique soul gifts aren't separate from your marketing strategy but ARE your greatest asset for attracting aligned clients.

💎 To move from hiding behind "safe" messaging to leading with your whole authentic self.

💎 How to position yourself as the obvious choice for your soul clients without feeling salesy

This is for healers and coaches ready to stop dimming their light and start letting their creative fire guide their ideal clients home to them.

Welcome. I'm Joanna Ingram,
creator of the Aligned Client Code and host of Goals with Soul podcast.
And I'm absolutely honored to be part of this incredible ...
own your energy summit.
Today we're diving into from soul Gifts to soul Clients and ...
aligning your creative fire with your marketing message.
And this has been designed specifically for soulful ...
coaches and healers who want to attract more clients.
And I want to share something that transformed ...
not just my business, but my entire relationship ...
with expressing who I truly am in the world.
About four years ago, I was a coach hiding behind ...
corporate speak on LinkedIn, terrified my former advertising ...
agency colleagues might judge me for talking about ...
spirituality and intuition.
I'm certified, experienced,
passionate about my work, but completely disconnected ...
from my authentic voice.
And what I discovered changed everything.
Our creative energy isn't just about artistic expression.
It's about having the courage to show up as our fullest ...
selves and trust that the right people will be magnetically ...
drawn to our truth.
Today I work exclusively with soul aligned clients who ...
value depth transformation and conscious growth.
My business flows with ease because I finally learned to ...
lead with my whole self.
That's the strategic mind and the intuitive heart.
In about the next 20 minutes or so,
I'm going to share the journey from hiding your gifts to ...
having clients say, I've been looking for someone ...
exactly like you.
Because your creative fire isn't meant to be dimmed.
It's meant to light the way for your soul clients to find you.
Let's explore how to honor both your spiritual gifts and ...
your business success.
Ready? Let's dive in.
I'd like to just invite you to think about where you are ...
right now and have like a quick audit.
Whether any of these are your current or recent past experience.
Shrinking your message is where you're someone who is ...
probably super certified and certainly experienced,
but you're not sure how to really express that with the ...
expansiveness that really allows your best fit clients to just get it.
You just don't know what to say.
So you hide your brilliant, you shrink your message and ...
you're not really getting out there in your marketing in a ...
way that really connects with those clients.
Leads to us really lending in.
You know, we're in a busy competitive space.
There's not one of us that doesn't have others that are ...
speaking about similar things that they might be offering clients.
And we see other coaches and healers and they're ...
working with motivated high value clients and we're ...
thinking, well,
hang on a minute, I'm skilled,
at least as skilled as they are and I want to be able to work ...
with their clients and attract them too.
I don't know how to stand out and really be that market of ...
one that others talk about.
So that leads us to often case over delivering for the clients ...
that we do have.
But we're over efforting in order to prove that we can ...
really do this and give ourselves that self belief.
So we can expand in our messaging but instead we ...
tend to share it only in our containers and we keep ...
giving, giving,
giving whilst finding that we're not really attracting ...
those empowered clients that allow us to run the ...
businesses that we are most aligned with and protect our ...
empathic energy.
I call this the misalignment app.
And we can find ourselves constantly moving through ...
these three things.
Well, you have resonated with any of them.
I want to share where to focus your energy based on ...
exactly where you're at.
If you recognize shrinking your message,
playing small, not expansively,
sharing what it is you have to share in your marketing,
then I want to talk to you about elevated messaging ...
and I'm going to be sharing exactly how to do that today.
If you're feeling like you're blending in and it's like a sea ...
of competitive coaches, everyone seems to be saying ...
the same, you're not sure how to ...
position yourself as a standout.
We're going to talk about expressed marketing so you ...
can market in a way that really attracts the people that ...
you want to work with.
And if you're in a state of over delivery,
over proving, overworking,
it's all about that embodied energetics.
And actually it's the three that work in tandem together that ...
really creates the most remarkable change.
And that is exactly what I experienced.
Now this took me 12 months because I had to work it all ...
out for myself.
I wish I'd had a mentor that could have shown me the steps.
Now I work with clients who typically go through a similar ...
process in between 30 to 90 days.
But this was my year and this is the pathway I now teach ...
because I started off in that January,
this is about three years ago, thoroughly de energized,
uninspired by my own offers, was trying everything,
all the strategies.
I was exhausted, frustrated,
come out of corporate with this like high,
I gotta do it, high expectations.
I'm a firstborn daughter, you know,
all the things, so running.
But yet it wasn't working.
And it wasn't long before I hit burnout.
Now this blue line is my revenue that I was bringing in.
And as I hit burnout, I completely bottomed out.
No energy And I started on this quest find joy and ...
sustainability in my business.
And the first thing I realized was this idea that I really had ...
to embody those energetic and I looked at the clients ...
that I was working with and I set new energetic boundary.
I was like, I'm no longer available to ...
work with clients who aren't going to do the work.
I'm no longer available to work with clients who feel ...
that they're never going to be a success.
I work with clients who already know and have self ...
belief and elevated the sorts of clients that I wanted to ...
work with, which meant elevating the ...
way that I worked with my clients.
I then understood that my messaging was wrong.
I was all about accountability and productivity and CEO ...
strategy and I wasn't bringing in the chronic healing,
the spirituality, the mentorship that I do ...
around the law of attraction.
And I realized that actually my messaging wasn't who I ...
am and I was hiding that.
You know, I didn't want to talk about ...
spirituality on LinkedIn because God forbid former co ...
workers in my advertising industry face might judge me.
I was so trapped in fear of judgment, perfectionism.
But when I truly started expressing my messaging ...
about really what I brought, everything again made a massive shift.
That took a lot of confidence in me,
but I reaped the rewards really quickly.
And then the next stage was understanding that I needed ...
to express that in my marketing.
And that's where I lend into the copywriting aspects of ...
how to actually express ourselves in marketing.
So we are reaching elevated clients now.
Biggest mistake that I see people,
particularly intuitive coaches and healers make I ...
mentioned earlier is this misalignment gap.
And although there are many ways we fall into it,
so I'm going to share the biggest way that really keeps us trapped.
And this is where we're focusing on a more new ...
different marketing strategies over and over and over ...
because we want to attract clients,
we want to attract sole clients,
premium clients.
So we try all the things right?
I'm going to run a Facebook group,
I'm going to market on Instagram,
I'm going to start a new lead mag now.
I'm going to do a big launch.
We like constantly are looking for the next silver bullet.
And here's something that I realized having done that ...
exactly myself, I was doing everything.
I launched three times, launched a podcast ...
dimension all in my first year.
Didn't serve me and my realization.
And if you take one thing away today,
I want it to be this.
Any strategy can work for you,
but only when you successfully articulate the ...
value of your Unique and intuitive brilliance,
your gifts and talents and align that in your marketing.
Now I'm including three quotes from clients here ...
because it really illustrates that you can get results no ...
matter what strategy you're using,
as long as it's aligned for you.
This first client here who's a growth strategist who says I ...
did it invested knees knocking in the first week I ...
got three discovery calls and this week I got 10.
Now she was using DM Outreach, LinkedIn.
It was an incredible strategy and she build her group ...
program as a result of being crystal clear in how she ...
articulates the value of her work and aligning that with a ...
strategy that she absolutely loves.
Client underneath that 100k launch so happy because ...
they're perfect fit.
She did a launch launch, went in for it full tilt and had ...
her first hundred k launch.
And as for the other one who had two clients jump in ...
before she promoted something,
she's a intuitive life coach and this was simply email ...
marketing, sent a simple email but she ...
had such clarity.
Now how we get this congruent frequency to align ...
with our sole clients is by bringing all three of those ...
things through together.
And a lot of business coaches,
messaging specialists will teach you how to write posts.
They might share their swipe files,
but I discovered for myself first and I put this into ...
practice with my clients is that actually we have to bring ...
that energy piece in which is often the missing secret ...
sauce even for intuitives like yourselves who are doing this ...
incredible work with your client but yet missing the ...
energetic piece in your marketing which may lead to ...
you mismatching with de energized clients or ...
struggling to attract clients into programs that you're just ...
not fully active events in your own energy to promote.
And look, let's go into it.
I know I don't need to educate you guys much on ...
exactly the foundations of what I'm going to share ...
because Abraham Hicks Emotional Guidance Scale ...
and I'm going to talk to you about how sometimes we ...
don't create the energetic congruence to attract those ...
aligned clients.
And I've adapted this to explain my point.
We all want sole clients at the top end unless we're ...
working in deep trauma or we're therapists of which ...
case, you know,
this may not be exactly right for you.
Take what works and leave what doesn't.
Most of us in our work are looking for elevated,
very empowered clients who exist at the top end of the ...
emotional guidance scale.
They're passionate, they have self belief,
they're hopeful, enthusiastic and really it's ...
express a Lot of those qualities when they work with their coaches.
The problem is, is that at this point where ...
we're feeling an almost energetic desperation to ...
match with those clients, we ourselves are sitting ...
usually in the middle portion of the emotional guidance scale.
We're overwhelmed, we're irritated,
we're in self doubt.
Where I really fell down here as an overthinker,
as an ex corporate, as an action taker,
is that I, although I work with spiritual ...
coaches and meditation specialists,
I didn't have the time to become an expert at those ...
things to shift my business.
And I really started to see that actually the actions we ...
take in our business, by changing the actions,
we can shift the energy, we can shift the feelings and ...
the thoughts by sometimes starting with actions.
And here's some that some of my clients have told me and I ...
resonate deeply that, that they're stuck in going ...
over that 60 minutes again over delivering and feeling ...
irritated with themselves, struggling with missed ...
payments and falling into worry and doubt,
or having an overbooked calendar,
or getting so stressed out because we're on this content ...
hamster wheel, feeling overwhelmed and ...
even just feeling bored.
These things are not going to help you in line with your sole client.
And oftentimes we have to work on changing the way we ...
work with clients first and foremost so we can create a ...
spaciousness to attract the clients that we most want to work with.
Just taking a pause for a moment and invite you to ...
elevated congruence.
Just take a moment.
Where are you working with clients?
Where you are stepping out of congruence and behaving ...
with your boundaries in a way that you know is not that ...
empowered way that attracts the clients that you most ...
want to work with.
Because of course we're all energy,
we're all frequency.
And if we're behind the scenes working in certain ...
ways, and yet we want to attract ...
clients who are much higher up the frequency scale.
This is an invitation to make that change by spotting what ...
that is first and foremost.
And when I say we want to work with elevated high vibe ...
clients, I'm going to go into a bit more ...
detail now about how to market to them.
Because it's easy to say, you know,
I really want to work with those clients,
but it's also easy to end up working in a way that doesn't ...
attract them in our market.
And I'm going to talk about levels of marketing consciousness.
And it's a scale where people sit in one of four places ...
doesn't mean that they're always in those places.
They can move between them and you May recognize ...
that you yourself have moved between them.
The lower energies here are the ones that we least want to attract.
Doesn't mean they can't be good clients for others.
But I'll bet there's no one in this room that is a good ...
match with a reactive or a willful client.
They say things like, it's just gonna work.
They're needy and desperate,
or I will get it done.
Pushing and striving and yet very quickly falling off of that ...
momentum because we can't push for that long.
Typically people going into burnout and they're not going ...
to complete your program and show up with the energy you want.
There are people out there successfully marketing to ...
them with struggle, agitation all the time,
talking about the pain points and the struggle,
because these people identify with that, bro.
Marketers particularly will use things like false scarcity and false urgency.
Buy now or you will never succeed.
You know, we ourselves are unlikely to ...
be attracted to that kind of messaging.
That doesn't mean we never have.
It's at the beginning of my business,
I was very reactive.
I find $27 courses like they were going out of fashion and ...
never completing any of them. Right.
It was just like, I got to try something new.
This is not a way for us to market the clients that we ...
want to attract.
We want to attract. Is that a high levels of ...
marketing consciousness.
They're the intellectual and intuitive.
They often embody a piece of both and then a bit of each.
The intellectual says it just makes sense.
She's got a lot of rationale and reasoning.
She's motivated by feelings of security.
She wants to make good choices and see results.
And the intuitive says, it just feels right.
You know, these people,
they come into your world, they're like,
I just gotta work with you.
Oh, yes.
Oh, by the way,
how many sessions is it and how much does it cost? You know?
Or if they're a bit of intuitive and intellectual,
they'll say it feels right.
I just need to know the details.
I want to sit on this for a couple of days,
a couple of weeks, and then I'm ready to, to jump in.
Because they trust divine timing.
You know, they're not the clients that we ...
need to sign up while they're on a call and all of this stuff ...
that sometimes we're taught within this industry,
we have great conversations and they come into our world,
they're really motivated by intuitive nudges.
Now how do we market now?
In my experience, there are two key ways that ...
really attract these high end their clients.
And this is Instead of agitating their pain point,
it's about talking about their future pace desires.
You may have heard of belief shifting.
It's something I teach with my copywriting guides.
It's like we need to be able to have them identify with what ...
we're saying because we deeply see them and we see ...
what they really want.
This is how we develop promises for our offers that ...
really engage in a trapline.
But we also market with integrity and we demonstrate ...
our expertise and our authority because these ...
clients look to thought leaders.
They want to work with people who are shining a ...
light and leading the way and every one of you is doing so.
But you may not be expressing this in your ...
marketing and this is where that connection with those ...
high level clients really starts to take effect.
Now again, take a pause.
You know, which levels of ...
consciousness have you been marketing to?
Can you see perhaps a disconnect here where you're ...
like, ah,
yeah, I have been doing a little bit ...
of that and I was taught that or I was following a mentor or ...
I wasn't really understanding that if I want high level ...
clients, there are high level ways of ...
marketing to them.
Now there's also of course the actual messaging.
When we're hiding our light, we rinking our message.
We have to really get into the idea of elevated messaging,
which is something that I specialize in.
I love the idea of elevated messaging and I developed ...
my RAD3 value messaging system which is simple to ...
explain but not always simple to implement.
I'm going to give you some of the key questions that are ...
going to take you forward in really being able to express ...
yourself in that way that attracts those high level clients.
These are the three ingredients.
They are resonance, which is the known life out ...
that no life and trust and authority,
which is about evoking trust with your expertise.
And I take that one step further into the d of the RAV3 ...
which is desirability, which means you're actually ...
getting books which you know,
we don't want to miss that part out.
No like and trust is great.
We also want to transform lives with the power of our ...
transformative work.
We want to fit in overflow in our businesses.
Now I've seen many coaches who have some of these,
but they're not getting the sales that they really want.
So I'm going to share these key questions that you need ...
to ask yourself to make sure you're primed to deliver all of ...
these ingredients in your columns because each one is ...
essential to elevate your client attraction.
Now I'm going to share six of the key questions that I help ...
my clients articulate, but there are far more.
But if you get these six, you're going to be already ...
changing the game with your marketing and your messaging.
So let's look at resonance.
First question, is your brand positioning a ...
reflection of your unique gift?
What's your brand positioning?
How do you differentiate yourself?
You know, when people find you on ...
social media or they come across you in conversations ...
and networking, how do you stand out?
And that is the number one question that I help all my ...
clients answer.
Because unless you can answer that,
it's going to be very difficult to have clients say you're the ...
one, you're the person I need to work with.
And in worst case, you can make a great case ...
for why it's really important to do energetics,
for example, and then they go off and ...
work with somebody else, which I've seen happen before.
Secondly, who exactly is your elevated sole client?
Now, everyone in this room will at ...
some point have been asked who do you want to work with?
Who is your ideal client?
And will have done exercises, often in a very first module of ...
a very big program that's teaching you a strategy.
They'll say, oh by the way,
make sure you've got the messaging.
I discovered joining a very expensive program to actually ...
teach me some the particular business skills that it gave ...
me a little messaging piece at the beginning a few years ...
ago and I couldn't nail my messaging and I couldn't get ...
the results from the program because I was in that ...
transition phase and I was evolving and I was up ...
leveling and because of that I didn't get all the results that I ...
needed from that.
And interestingly a few people in that program then ...
came to work with me because they too had failed ...
to get results and they were like if I don't nail this ...
messaging bit and exactly who I work with and the ...
clients that are elevated and how to talk to them and ...
understand what they need to hear.
It's pointless me joining these expensive programs because ...
I can't do the marketing right.
Let's look at the middle one, authority.
Now this is about building trust and I mentioned earlier ...
about thought leader energy.
Thought leaders in our industry shine and lead the ...
way by having opinions.
And so many even really driven women struggle to ...
even think well, what are my opinions?
And others have experienced or feared judgment online ...
and are afraid to express them.
But there is a way to share your opinions,
often in belief shifting posts that enable you to position ...
yourself as a thought leader for those high level people ...
and also are you sharing a proven method.
These are things we often call frameworks,
processes, systems.
Oftentimes we have them behind the scenes because ...
that's what we follow when we teach.
But they are a fantastic tool in our marketing if you can ...
develop a framework that is easy to articulate.
My framework is in three simple parts that I shared ...
with you earlier.
The messaging, the marketing and the energetic.
All of which have a number of teaching modules that either ...
in one to one I work my clients through personally or ...
within my group program.
Some of those are self paced,
but they all sit under my framework and teach those ...
three core aspects.
When you get that you're able to market,
you know, this is kind of meta,
but what am I doing right now?
You know, I'm sharing these with you ...
and I'm helping give value.
And I'm also explaining to you how I work in a way that ...
you might even picture yourself and how that might ...
work if you needed to work with me or wanted to in the future.
And this is what I teach my clients to do.
Kind of meta, but this is, this is it.
This is being able to show up and prove that you have a ...
proven system so a client can feel,
you know what if I work with that person,
I'm going to get the outcome that I want, right?
Desirability, how to get booked.
Can you articulate your potent offer from it?
Now you've probably got an offer that is just out of this ...
world and you've chosen clients through it and you've ...
seen these incredible results.
But sometimes it's really hard to build that sales page,
to really show up on a live and sell it because we don't ...
know how to articulate the promise.
You know what someone going to get often linked to ...
not being able to explain exactly who that person is,
not being able to explain exactly what they want and ...
need and how this program matches that perfectly.
Which kind of leads into this last point.
Are you expressing the true value of your work to your ...
potential clients?
And this I guess is probably the number one question.
When we fail to express the value of our work,
then clients don't think it's a now thing.
They're not like fully sold into going,
I need to do this, I need to have a conversation ...
and I need to sign.
And actually whatever price point it's set at,
it's more than worth it for the result that I understand I'm ...
going to get from the work that I'm going to do.
So which of those rad three steps are you missing?
Is it around authority or Expertise is it around the ...
articulation of the value of your work?
What's it costing you and your business to not be able ...
to deliver more of the transformational work and ...
spend more time delivering the gift rather than worrying ...
about your marketing?
Not to spend all my time thinking about what to say ...
say because I've done that work well,
I can spend way more time practicing my gift because my ...
marketing is running smoothly.
So I have energizing and inspiring clients.
You get to choose who you work with and those people ...
are the ones that appreciate the value of your work.
And funnily enough, those people that appreciate ...
the value of your work, you don't have to over deliver.
You can see that now.
Virtuous circle working where we can work with ...
spaciousness and our clients are still,
still getting phenomenal results.
And of course we're creating consistent income and that ...
feeling of safety in our business.
You know, I don't work with champagne ...
lifestyle entrepreneurs.
I work with spiritual people that often will articulate their ...
most desired feeling is just grounded and safe,
which is how I feel about my business.
I want to know that 12 months from now I'm going to ...
still be doing this amazing work with safety,
my clients getting great results and making a big ...
impact in the world.
This is possible when you articulate your intuitive ...
brilliance and express the value of your work.
And basically I'm going to say,
well, how do you do that?
And it's simple.
You can follow what I've taught you.
You can certainly apply this in your business.
And if you're someone that wants more support and you ...
want to step forward and do this as a now thing,
I'm like really excited to invite you to come along to a free ...
messaging clarity session with me.
If one to one, I give instant feedback on ...
what I see as your messaging gaps.
I'll take a look at your online places and if we're a good fit,
I could help you elevate your soul client attraction.
I'd like to share a little bit more about how I do that.
If that's something you want to go ahead with,
you can just go to this link that I'm sharing here.
Joanna Ingram link or forward slash ready.
But similarly, if you just want a little DM ...
chat, come and find me on Instagram.
It's@iamjo.ingram and that is me today.
Thank you so much for.